AEX Sports

"When your gear is built for the wild, your storefront shouldn't feel tame."

01 / The Challenge

Competing on outcomes,
not just price.

AEX had great products but their online store felt like every other Shopify template. Customers browsed but didn't buy - the site didn't communicate the adrenaline of the brand. Cart abandonment was at 78% and mobile UX was clunky.

02 / The Strategy

Building a site that
turns visitors into clients.

Cinematic Product Storytelling

Each product page was treated like a film scene - full-bleed hero shots, ambient motion, and contextual lifestyle imagery that puts the customer in the moment.

Frictionless Mobile Checkout

Rebuilt the entire checkout flow for thumb-friendly navigation. Reduced steps from 5 to 2, added Apple Pay and Google Pay, and implemented real-time inventory sync.

Performance-First Architecture

Sub-2s load times on 4G networks. Image optimization pipeline with AVIF/WebP, edge caching, and prefetched product data for instant page transitions.

Next.js

Tailwind CSS

Framer Motion

Stripe

03 / The Impact

Cart abandonment dropped from 78% to 41%. Average order value increased by 35% in the first 60 days.

Scale Your Outcome

Next Project

Mira AI