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Real Estate & Architecture
/ 2024

Novera Residences

"A Sanctuary in the Heart of Montreal - where architecture meets the digital."

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Novera Residences
01 / The Challenge

Competing on outcomes,
not just price.

Luxury real estate sites are stuck in 2015 - rotating hero banners, tiny floor plan thumbnails, and generic 'Schedule a Tour' buttons. Novera's properties are architectural masterpieces, but their website felt like a brochure PDF uploaded online. Qualified lead generation was almost entirely reliant on real estate agents.

02 / The Strategy

Building a site that
turns visitors into clients.

01

Cinematic Property Showcasing

Each residence opens with an ambient video hero, followed by parallax-driven floor plans and lifestyle photography. The experience is designed to evoke the feeling of actually walking through the property.

02

Smart Lead Qualification

The inquiry form isn't just a contact form - it asks budget range, timeline, and preferred configuration. This pre-qualifies leads so the sales team only engages with serious prospects, reducing wasted time by 60%.

03

Interactive Neighbourhood Context

An embedded interactive map shows nearby amenities, transit, schools, and dining within a 2km radius. Prospects can explore the lifestyle, not just the building - a key decision factor for luxury buyers.

Next.js
Framer Motion
Three.js
Mapbox
03 / The Impact

Online qualified leads increased 3.4x. Average prospect engagement time rose to 6 minutes - 4x the industry average.

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