Forge Fitness Club
"Stronger. Sharper. Focused. - A gym brand that looks as serious as your training."
View Live Project
Competing on outcomes,
not just price.
Fitness websites are either too flashy (neon gradients, aggressive CTAs) or too corporate (stock photos of smiling people on treadmills). Forge wanted something different - a site that felt like walking into their actual gym: industrial, focused, no-nonsense. Their existing template site had a 0.8% membership inquiry rate.
Building a site that
turns visitors into clients.
Architectural Design Language
Inspired by the gym's actual interior - exposed concrete, steel beams, and industrial lighting. The website feels like an extension of the physical space, not a separate entity.
Transparent Pricing Model
No hidden fees, no 'call for pricing.' A clear comparison table with monthly and annual options, included amenities, and a prominent 'Start Free Trial' CTA that reduced inquiry friction by 80%.
Real Photography, Real People
Zero stock photos. Every image was shot inside the actual Forge facility with real members (with consent). This authenticity alone increased trust signals and tripled the membership inquiry form completion rate.
Membership inquiry rate jumped from 0.8% to 4.1%. Virtual tour section has a 72% engagement rate.
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